Some of the topics we’ll tackle will be digital marketing, growth hacking, artificial intelligence and tech tools applied to marketing actions. We will also share with you the technical, commercial and personal challenges we’ve encountered since Connectif started out and tell you how we overcame them. Welcome!
Are you ready to unlock the full potential of your first-party data? With the world rapidly heading towards a cookieless future and the end of third-party data nipping at our
What is lead nurturing? Lead nurturing is the art of turning strangers into loyal customers. It involves businesses building strong relationships with people who have shown an interest, and
Cross-selling is a proven effective strategy to increase repeat purchase rate and boost profitability on eCommerce sites. In addition, it helps improve the client’s shopping experience. If you are interested
Making the most out of your contact list is key for business profitability. Today we will go through 7 different strategies to help you earn money through your newsletters. Our
As marketers, we are lucky to be living in the era of Big Data. We have more information at our disposal than ever, so the current challenge is being able
We are living in a transformative era for marketing roles. The integration of Big Data in the customer journey has forced CMOs and their teams to face a new paradigm.
Testing and iterating is essential for CMOs and their teams. Evolving is not feasible if there is no experimentation, measuring and strategy readjustments. And better results can be obtained when
Data-First Marketing is a new commercial technique that focuses on smart data use to create a tangible competitive advantage in any sector. If you’re not applying it to your eCommerce
RFM is a marketing technique that allows you to segment your audience according to their relevance to your business. This is done based on three criteria: Recency, Frequency and Monetary