Advanced
Segmentation
Segment your audience the smart way
Make the most of first-party data to understand and organize your customer base in seconds based on relevant characteristics and metrics, so you can focus your efforts on targeting the right audience with the right message.
From mass marketing to
micro-targeting
One size (or message) doesn’t fit all. Segment your customers quickly and easily based on behaviour, characteristics or metrics like CLV, RFM, purchase intent and channel affinity so you can see who you are targeting and know what to target them with.
Segment your
audience
Break down large audiences into smaller, specific groups based on shared characteristics or behaviours, enabling more targeted marketing efforts.
Personalize the experience
Deliver tailored content, product recommendations and personalized messaging to create a unique and engaging experience for every audience.
Extend across all channels
Integrate and launch cross-channel messaging to support key campaigns and offer a consistent, compounded and cohesive experience.
Reach them in the right place at the right time
With so many channels to choose from, how do you know which is the best to use to reach your audience? By segmenting your customer base according to their preferred channel (email, SMS, push…), you can ensure that you always reach them in the right place at the right time for the right reason.
Know who you are talking to, even if they’re anonymous
Have the power to identify and take extra special care of your most valued customers based on intelligent, metric-based insights across your digital channels.
But why stop there?
- Strengthen relationships with loyal customers so you can offer them rewards and exclusive offers to show your appreciation and know how much they will spend in return.
- Spot potential buyers based on their behaviour on your channels and predict how likely they are to buy so you can give them that extra push towards making their first purchase.
- Seek out dormant customers who haven’t shown any intent to buy in a specific time frame, and then target them with win-back campaigns that you know they will love.
Give them what you know they really want
Deep dive into your first-party data to gain extensive insights about every purchase made. See not only if, what and when a customer has purchased, but what channel led them there, how much they spent and more.
Go even further by cross-referencing these sales insights with metrics such as customer age range, hair colour, pet, location, to equip yourselves with highly effective strategies to tempt your audience to come back and buy again.
Even if a customer hasn’t purchased yet, you still have the power and the insights to encourage their first purchase!
Check the success of your segmentation
Analyse the performance of any audience in real time. Compare segments with other segments, campaigns and timespans to identify new opportunities to target your customers.
- Identify which audience segments are driving the most conversions so you can focus your efforts on them and find lookalike audiences.
- If you’re not seeing the results you expect from a segment, ABX test your way to success. Or take inspiration from well-performing segments.
- Spot opportunities for optimizing marketing spend by identifying the revenue-rich segments and targeting them to maximize ROI.
We have a better understanding of our customers. Finally we can segment different audiences taking into account customers behaviour and not only demographics. Plus, we can personalize website, pop ups and newsletters content. The money you pay is worth it.
Núria C.
E-Commerce Manager
Boost the conversion of your paid campaigns
Looking to cherish the customers who bring the most value to your business? Or perhaps you want to take extra care of those that you’re about to lose? Export different audience segments and synchronize them with Facebook, Instagram, Google Ads, TikTok and more to maximize ROAS.
Client Success Stories
Discover how this leading fashion eCommerce business transformed their customer experience and boosted sales through segmentation and personalization.
8%
increase in Customer
Lifetime Value
60%
increase in email
campaign open rate
33%
increase in
online sales
Find out how Kave Home maximized the impact of their marketing strategy by switching from transactional marketing to relationship marketing based on customer data.
10%
increase in recovery
of abandoned carts
20%
reactivation rate of
dormant customers
70%
open rate of
segmented campaigns
Discover more benefits
Omnichannel
Visibility
Track all known and anonymous users across all channels in real time.
Experience Personalization
Delight your customers with relevant messages on their favourite channel.
AI-Powered
Automation
Drag-and-drop entire workflows or make use of over 100 pre-defined templates.
Intelligent Data
Analytics
Analyse performance, adapt your strategy and plan for the future with smart insights.
Ready to get started?
Learn more about how to get started with transforming the performance of your marketing strategy with our all-in-one platform.
Get some
inspiration
Check out our latest news and blog posts all about the power of data-driven marketing automation.
Start your
integration
Explore all the options for integrating your eCommerce with our Data First platform.
