Customer Data & Experience
Centralize all known & anonymous customer data
Create dynamic data-driven audience segments
Define smart, cross-channel customer journeys at scale
Deliver human-centered, hyper-personalized experiences
Intelligent Data Analytics
Explore data with dashboards, reports & metrics
Gain powerful cross-channel insights
Benefit from centralized first-party data from all channels and effortlessly analyse customer behaviour. Respond with seamless omnichannel communication strategies to engage with your customers everywhere.
Gain full visibility of your customers on all channels in one platform. See every interaction a customer has made in the past and in real time with content on your website, social media, emails, push notifications, SMS and WhatsApp, from the moment they come into contact with your business as an anonymous user to their most recent purchase as a loyal customer.
Benefit from a powerful real-time activity feed which shows every interaction of all your customers on every channel right as they happen.
Keep an eye on every customer in real time and predict their future actions based on AI paired with your endless history of their previous interactions and purchases.
Once you’ve spotted an opportunity, come to their rescue with the best strategy: pop-ups, cross-selling, up-selling abandoned cart recovery, discount coupons, feedback forms, personalized recommendations, and so much more.
Over 70% of your eCommerce traffic is anonymous. Take advantage of this huge opportunity with the ability to track their behaviour and interactions on your eCommerce website.
Gain real time visibility of your anonymous audience, from browsing behaviour and product preferences to abandoned carts, and use these insights to give them something useful that will catch their attention.
Whether it’s an incentive to sign up to your newsletter or a notification about their abandoned cart of goodies, give them a reason to make themselves known so you can then sweet-talk them into becoming a loyal customer.
With unlimited insights into the omnichannel behaviour of your customers at your fingertips, you can analyze and compare the performance and results of your different channels in an instant. Which customers read their emails? Who is more likely to react to a push notification? Which audience would appreciate an SMS about your re-stocked products? Be clear about when, where and what to communicate to each customer across each channel, and let us deal with how.
Transform your email marketing game with hyper-personalized and engaging messaging to drive engagement, loyalty and sales.
Take your eCommerce to the next level with highly effective push notifications to complement your omnichannel marketing strategy.
Boost engagement and sales with personalized SMS messages – the most open-worthy type of message – in the palm of their hand.
Delight your customers with a unique and memorable online shopping experience so that they will never want to shop elsewhere.
Keep the conversation going with your customers on their most-loved messaging platform.
Maximize ROI of paid campaigns and grow your valuable audience with the power to find lookalike customers across platforms.
As well as being able to see and compare the overall performance of your channels to answer key questions about your business, you also have all the tools you will ever need to become your own business intelligence analyst and squeeze maximum benefits out of your data.
Whatever your eCommerce platform, it takes just a matter of minutes to integrate all of your customer data, channels, sales and catalog info so you can get started with launching your first workflow and seeing the results right away!
Discover how this leading fashion eCommerce business transformed their customer experience and boosted sales through segmentation and personalization.
increase in CustomerLifetime Value
increase in email campaign open rate
increase in online sales
Find out how Kave Home maximized the impact of their marketing strategy by switching from transactional marketing to relationship marketing based on customer data.
increase in recoveryof abandoned carts
reactivation rate ofdormant customers
open rate ofsegmented campaigns
Create dynamic audience segments based on powerful customer insights.
Delight your customers with relevant messages on their favourite channel.
Drag-and-drop workflows in seconds or make use of over 100 pre-defined templates.
Analyse performance, adapt your strategy and plan for the future with smart insights.
Ready to get started?
Learn more about how to get started with transforming the performance of your marketing strategy with our all-in-one platform.
Get some inspiration
Check out our latest news and blog posts all about the power of data-driven marketing automation.
Explore all the options for integrating your eCommerce with our Data First platform.