Customer Data & Experience
Centralize all known & anonymous customer data
Create dynamic data-driven audience segments
Define smart, cross-channel customer journeys at scale
Deliver human-centered, hyper-personalized experiences
Intelligent Data Analytics
Explore data with dashboards, reports & metrics
Segment your audience the smart way
Make the most of first-party data to understand and organize your customer base in seconds based on relevant characteristics and metrics, so you can focus your efforts on targeting the right audience with the right message.
One size (or message) doesn’t fit all. Segment your customers quickly and easily based on behaviour, characteristics or metrics like CLV, RFM, purchase intent and channel affinity so you can see who you are targeting and know what to target them with.
Break down large audiences into smaller, specific groups based on shared characteristics or behaviours, enabling more targeted marketing efforts.
Deliver tailored content, product recommendations and personalized messaging to create a unique and engaging experience for every audience.
Integrate and launch cross-channel messaging to support key campaigns and offer a consistent, compounded and cohesive experience.
With so many channels to choose from, how do you know which is the best to use to reach your audience? By segmenting your customer base according to their preferred channel (email, SMS, push…), you can ensure that you always reach them in the right place at the right time for the right reason.
Have the power to identify and take extra special care of your most valued customers based on intelligent, metric-based insights across your digital channels.
But why stop there?
Deep dive into your first-party data to gain extensive insights about every purchase made. See not only if, what and when a customer has purchased, but what channel led them there, how much they spent and more. Go even further by cross-referencing these sales insights with metrics such as customer age range, hair colour, pet, location, to equip yourselves with highly effective strategies to tempt your audience to come back and buy again.
Even if a customer hasn’t purchased yet, you still have the power and the insights to encourage their first purchase!
Analyse the performance of any audience in real time. Compare segments with other segments, campaigns and timespans to identify new opportunities to target your customers.
We have a better understanding of our customers. Finally we can segment different audiences taking into account customers behaviour and not only demographics. Plus, we can personalize website, pop ups and newsletters content. The money you pay is worth it.
Looking to cherish the customers who bring the most value to your business? Or perhaps you want to take extra care of those that you’re about to lose? Export different audience segments and synchronize them with Facebook, Instagram, Google Ads, TikTok and more to maximize ROAS.
Discover how this leading fashion eCommerce business transformed their customer experience and boosted sales through segmentation and personalization.
increase in CustomerLifetime Value
increase in email campaign open rate
increase in online sales
Find out how Kave Home maximized the impact of their marketing strategy by switching from transactional marketing to relationship marketing based on customer data.
increase in recoveryof abandoned carts
reactivation rate ofdormant customers
open rate ofsegmented campaigns
Track all known and anonymous users across all channels in real time.
Delight your customers with relevant messages on their favourite channel.
Drag-and-drop entire workflows or make use of over 100 pre-defined templates.
Analyse performance, adapt your strategy and plan for the future with smart insights.
Ready to get started?
Learn more about how to get started with transforming the performance of your marketing strategy with our all-in-one platform.
Check out our latest news and blog posts all about the power of data-driven marketing automation.
Explore all the options for integrating your eCommerce with our Data First platform.