Experience
Personalization
Deliver hyper-personalized experiences
Build deeper relationships with your customers by offering emotionally intelligent and customer-centric experiences with the power of AI to delight them every time they come into contact with your brand.
Add a human touch
Take advantage of your unified first-party data to create hyper-personalized and emotionally intelligent customer experiences on every channel. Drive engagement, loyalty and recurrent purchases by making each customer feel like you understand their every want and need – because you truly do!
Personalize communications
Build a rich customer profile that allows you to turn data insights into valuable actions such as enriching your omnichannel marketing campaigns with personalized messaging.
Strengthen recommendations
Show your customers what you know they want and increase average ticket value through hyper-personalized product recommendations based on purchase history and real time purchase intentions.
Predict the future
Benefit from the power of data and predictive analytics to accurately anticipate every aspect of your business. From customer behaviour, sales, channels and campaign performance all the way through to Customer Lifetime Value, Churn Rate and much more.
Turn anonymous users into known customers
Identify the anonymous users browsing your website, then create and launch effective end-to-end acquisition strategies from scratch. Alternatively, you can make use of a brimming library of strategic templates proven convert your anonymous traffic into loyal customers.
- Give strangers an incentive to subscribe to your newsletter
- Offer them the option to opt-in to push notifications
- Remind anonymous users about the products they left behind
Boost the sales of your
online shop
Squeeze the potential out of every visit by encouraging customers to explore more products in your catalog, check out similar or complementary items and up their spend.
- Offer free delivery upon minimum spend
- Implement a countdown to feed FOMO
- Make use of upselling on your product pages
- Cross-sell with related products from your catalog
Spoil your loyal customers
Once they have subscribed to your channels, catch their attention and keep them engaged with your brand. Build workflows to suit any communication strategy or make use of existing templates to deliver the most relevant message to the right customer in the right place at the right time.
- Nurture those with a high propensity to purchase
- Provide your most loyal audience with preferential sales access
- Wish your customers a “Happy Birthday” on their special day
- Offer your website traffic the opportunity to have their say
Capitalize on every
touchpoint with ease
Introduce cross-channel personalization with your customers to maintain consistency of your messaging and maximize the return of every touchpoint.
- Personalize content on your website, in your emails, across WhatsApp and social media, push notifications and paid ads.
- Synchronize your audience segments with Google, Facebook, TikTok and other platforms and personalize content for new potential customers.
Explore the impact of personalization
Whether you’re focusing on personalizing messaging, product recommendations or entire experiences, make use of smart dashboards to check, compare and improve the performance of your personalization strategies across all channels.
Client Success Stories
Discover how this leading fashion eCommerce business transformed their customer experience and boosted sales through segmentation and personalization.
8%
increase in Customer
Lifetime Value
60%
increase in email
campaign open rate
33%
increase in
online sales
Find out how Kave Home maximized the impact of their marketing strategy by switching from transactional marketing to relationship marketing based on customer data.
10%
increase in recovery
of abandoned carts
20%
reactivation rate of
dormant customers
70%
open rate of
segmented campaigns
Discover more benefits
Omnichannel
Visibility
Track all known and anonymous users across all channels in real time.
AI-Powered
Automation
Drag-and-drop workflows in seconds or make use of over 100 pre-defined templates.
Advanced
Segmentation
Create dynamic audience segments based on powerful customer insights.
Intelligent Data
Analytics
Analyse performance, adapt your strategy and plan for the future with smart insights.
Ready to get started?
Learn more about how to get started with transforming the performance of your marketing strategy with our all-in-one platform.
Get some
inspiration
Check out our latest news and blog posts all about the power of data-driven marketing automation.
Start your
integration
Explore all the options for integrating your eCommerce with our Data First platform.
