Some of the topics we’ll tackle will be digital marketing, growth hacking, artificial intelligence and tech tools applied to marketing actions. We will also share with you the technical, commercial and personal challenges we’ve encountered since Connectif started out and tell you how we overcame them. Welcome!
Data-First Marketing is a new commercial technique that focuses on smart data use to create a tangible competitive advantage in any sector. If you’re not applying it to your eCommerce
RFM is a marketing technique that allows you to segment your audience according to their relevance to your business. This is done based on three criteria: Recency, Frequency and Monetary
Creating customer loyalty is an excellent way to increase your eCommerce site’s profitability, as it promotes purchase recurrence and increases the customer lifetime value rate (CLV). Earning the loyalty of
If your client is at the site checkout, that’s a good sign. It means they have decided to complete a purchase and a transaction is on its way. Take advantage