Personalization has become the foundation of successful eCommerce marketing.
But these days, online shoppers have seen it all. They are no longer surprised when they receive tailored messaging or recommendations based on their preferences and purchases. In fact, they expect them. Anything less and they’ll jump ship in seconds.
So what can you do to keep surprising your customers?
And more importantly, how can you keep them coming back for more?
Just imagine knowing exactly where your customers are shopping from, right now. How would you use those insights to personalize their experience?
The impact of location in eCommerce marketing
Knowing where your customers are opens up a world of new opportunities to add a personalized touch to your eCommerce strategy.
With access to insights about the location of your customers, you can craft hyper-targeted, localized experiences that optimize the customer experience, drive higher conversions and make customers feel like every message was crafted just for them. Because it was!
That may sound easy enough, but in order to personalize marketing campaigns based on location, you need a localization strategy in place.
This is where our new integration with Orbe comes in.
Introducing the new power couple: Connectif & Orbe
At Connectif, we help eCommerce marketers to reach the right customers, at the right time, with the right message, and on the right channel. But now, with our integration with Orbe, you can reach customers in the right place (literally), too.
As Roberto Senabre, CEO at Orbe explains: “This new integration allows Shopify merchants to sync customers’ preferred country and language, ensuring communications are more relevant and personalized to each individual.”
“By making customers feel understood and valued, brands can build stronger connections with their audience, which is crucial for international growth and successful marketing strategies.”
With the Orbe & Connectif integration, Shopify merchants can:
📍 Send personalized offers based on a customer’s location.
📍 Tailor product recommendations to match regional preferences or seasonal needs.
📍 Segment customers more precisely with location-based data to refine your campaigns.
📍 Deliver location-targeted ads, making sure your message reaches the right person at the right time.
📍 Bridge the gap between online and offline by identifying customers near physical stores.
Sounds good, right?
How the Orbe & Connectif integration works
When a customer visits your Shopify store, Orbe detects their location (whether it’s their city, region, or country) and feeds that data into Connectif through an automated workflow.
Once the location-based data is collected from your customers, you can create and target different audience segments with personalized experiences such as emails, pop-ups, SMS, and more, all tailored to the shopper’s specific location.
It’s as simple as that!
Game-changing marketing strategies with location data
Once you’ve connected Orbe with your Connectif account, and you’ve started receiving location information about your customers who visit your Shopify store, you’re ready to start launching location-based strategies.
Here are a few scenarios for you to consider implementing right away.
1. Personalized welcome offers based on location
Imagine Sarah, a first-time visitor from London, lands on your Shopify store. Within seconds, Orbe detects her location, and Connectif springs into action. A pop-up appears:
“Welcome, Sarah!👋 Enjoy 10% off your first order in the UK.”
Meanwhile, Javier from Barcelona visits the same store. Instead of a generic offer, he sees:
“Hi, Javier! Free shipping in Spain—Limited time only! 🏃”
Each visitor feels like the store was built just for them, increasing the chances of a first-time purchase.
2. Geotargeted product recommendations
Mark lives in Toronto, where winter is in full swing. He checks his inbox and sees an email promoting winter jackets and cozy knitwear. The subject line?
“Stay warm this winter, Mark—Shop our bestselling coats! 🥶”
Meanwhile, Lisa in Miami opens the same brand’s email, but her experience is completely different. Instead of coats, she’s greeted with
“New arrivals: The perfect swimwear for sunny Miami days! 🌴”
By using location data to tailor product recommendations, brands ensure their messaging is relevant, increasing the likelihood of conversions.
3. Local SMS or WhatsApp campaigns
Ana, a loyal customer in Madrid, is on her way to work when she receives an SMS:
“Your favorite handbag is now available at our Gran Vía store. Come in today and get a free gift! 🎁”
Meanwhile, Sarah in Berlin, who hasn’t shopped in months, gets a different message:
“Flash sale! ⚡Exclusive 20% off in our Kreuzberg store this weekend only—see you there?”
These hyper-localized messages drive in-store foot traffic and re-engage customers in a way that feels personal and urgent.
Get started with location-based marketing in your Shopify store
Keen to start driving Shopify sales with location-based marketing?
Just follow these simple steps:
- Install the Orbe Geolocation Plugin on your Shopify store.
- Connect Orbe with your Connectif account.
- Set up a workflow to collect location data from your customers.
- Turn that data into action!
Don’t use Orbe yet?
Now’s your chance to elevate your eCommerce marketing with geolocation data in Connectif! Our friends at Orbe are offering Connectif customers an exclusive 25% discount for Shopify merchants.
Use the code CONNECTIF25 when installing Orbe in your Shopify store and enjoy savings:
- Advanced Plan: Only $21.80/month (or $17.40/month with the annual plan at $208.50)—a significant savings off the regular price of $29.
- Plus Plan: Only $36.80/month (or $29.40/month with the annual plan at $352.50)—down from the usual price of $49.
