Connectif and Oct8ne revolutionize the real-time conversation experience for eCommerce
Connectif, the only marketing automation platform with a Data First focus, and Oct8ne, the innovative chat with visual support that transforms customer service into a sales team, are pleased to announce their integration to enhance real-time interaction for eCommerce and take personalization to the next level. This integration between Connectif and Oct8ne provides new opportunities […]
Top 10 marketing automation strategies to boost conversion in your eCommerce
This year, we’ve been delighted to see a huge increase in the number of marketers donning the capes of Data First superheroes, navigating the Connectif landscape of automation, AI and data-driven marketing to drive sales for their businesses. As we reflect on the strides made in 2023, it’s evident that more eCommerce businesses are turning […]
How Gmail is transforming the fight against spam: New requirements
In the world of eCommerce, marketers are aware of the importance of email marketing in building strong relationships and attracting the attention of their audience in the most effective way, whether it is to communicate the best offers, to drive interest in their products, or to encourage them to buy from their online store. For […]
Goodbye 2023: A successful year for marketing superheroes
Here at Connectif, we’re driven by one goal: turn eCommerce marketers into fully-fledged superheroes. We believe that intelligent marketing is the key to eCommerce success and, for that reason, marketers have a very important mission to complete. That’s why since day one, we strive to place the power of data and AI into the hands […]
Black Friday and Cyber Monday: get ready for most-hyped sales of the year
November is just around the corner, which means only one thing for eCommerce businesses and shoppers around the world: Black Friday discounts! This article is all about helping you plan data-driven marketing strategies that’ll boost your online sales and offer your eCommerce shoppers a memorable shopping experience. Throughout the week of Black Friday – also […]
Test your way to success: How to reach new heights with ABX testing strategies
Marketers in the eCommerce sector are constantly on the lookout for ways to successfully catch the attention – and sales – of online customers. With more distractions and competition fighting over the same audience, It’s vital to make sure every email you send, every paid ad you launch, and every visit to your online shop […]
Amplify your ROAS: Smart segmentation tactics for boosting return on ad spend
The road to maximizing ROAS In the eCommerce kingdom, a singular goal reigns supreme: maximizing Return on Ad Spend (ROAS). If you’re a marketer reading this, you will understand that ROAS is the true measure of success of your paid advertising campaigns, and that it holds the key to unlocking unparalleled growth and profitability in […]
The power of prediction: Essential tips for mastering predictive analytics
In the fiercely competitive world of eCommerce, businesses are constantly seeking innovative strategies to delight customers and skyrocket their online sales. One game-changing tool that is revolutionizing the sector is none other than predictive analytics. Unleashing the potential of data and AI, predictive analytics empowers eCommerce players to ramp up their marketing game. From unravelling […]
Intelligent marketing: How AI can help your eCommerce business reach new horizons
The robots are coming Imagine a world where machines can learn and adapt to our every need, a world where robots can do tasks that were only once possible for humans. Well, that world is no longer a thing of science fiction – it’s here, and it’s happening now. AI has already transformed the way […]
Introducing Copilot: a new superpower for Data First marketers.
If you’ve been following Connectif’s evolution, you’ll already know that we want our marketers to stand out above the rest, being Data First marketers with access to their best first-party data, an ever-growing set of tools and the most desired superpower: the ability to predict the future. But at Connectif we never sleep. Our mission […]
