AI in action: 5 ways to empower omnichannel marketing
Over the past decade, we’ve witnessed an unprecedented evolution in the field of artificial intelligence, with exponential growth in its capacity and applications, and a steady increase in platforms and companies embracing the phrase “AI-driven.” This phenomenon is supported by data showing a notable rise in the use of AI in the realm of marketing, […]
First-Party Data: Connectif’s perspective on the cookie-free landscape
How data is collected, managed and used is critical to the success of any strategy. In this article, we discuss the recent changes announced by Google, which wants to end the use of third-party cookies in light of recent concerns in terms of security and privacy. Third-party cookies have been a key tool for marketers […]
How is the end of third-party cookies impacting the marketing world?
The recent news about Google beginning to implement the end of third-party cookies has left many in the industry pondering the future of online businesses. This move, which was announced in 2021, finally began to be implemented on January 4, 2024, with cookies initially being disabled for 1% of Chrome users. This change represents a […]
Connectif’s Zapier integration ushers in a new era of cross-platform coordination
From Connectif, the leading AI-driven marketing automation platform for Data First marketers, we are pleased to announce our integration with Zapier, the software for integrating programs and web applications and automating daily tasks for marketing teams. Connectif, the exclusive Customer Data and Experience Platform for eCommerce facilitating hyper-personalized and real-time communication, alongside Zapier, a globally […]
Digital love: ideas to enhance the online shopping experience on Valentine’s Day
Hello to all eCommerce lovers! The most romantic season of the year is approaching, and if you’re looking for effective strategies to win over the hearts of your customers and boost conversions in your online store, this blog can help you achieve these goals with success and creativity. While it’s true that Valentine’s Day can […]
Connectif and Oct8ne revolutionize the real-time conversation experience for eCommerce
Connectif, the only marketing automation platform with a Data First focus, and Oct8ne, the innovative chat with visual support that transforms customer service into a sales team, are pleased to announce their integration to enhance real-time interaction for eCommerce and take personalization to the next level. This integration between Connectif and Oct8ne provides new opportunities […]
Top 10 marketing automation strategies to boost conversion in your eCommerce
This year, we’ve been delighted to see a huge increase in the number of marketers donning the capes of Data First superheroes, navigating the Connectif landscape of automation, AI and data-driven marketing to drive sales for their businesses. As we reflect on the strides made in 2023, it’s evident that more eCommerce businesses are turning […]
How Gmail is transforming the fight against spam: New requirements
In the world of eCommerce, marketers are aware of the importance of email marketing in building strong relationships and attracting the attention of their audience in the most effective way, whether it is to communicate the best offers, to drive interest in their products, or to encourage them to buy from their online store. For […]
Goodbye 2023: A successful year for marketing superheroes
Here at Connectif, we’re driven by one goal: turn eCommerce marketers into fully-fledged superheroes. We believe that intelligent marketing is the key to eCommerce success and, for that reason, marketers have a very important mission to complete. That’s why since day one, we strive to place the power of data and AI into the hands […]
Black Friday and Cyber Monday: get ready for most-hyped sales of the year
November is just around the corner, which means only one thing for eCommerce businesses and shoppers around the world: Black Friday discounts! This article is all about helping you plan data-driven marketing strategies that’ll boost your online sales and offer your eCommerce shoppers a memorable shopping experience. Throughout the week of Black Friday – also […]