Protected: Think local, sell global: How to drive Shopify sales with location-based marketing
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Adapt or die: 10 eCommerce trends in 2025
Every time you blink, someone in the world buys something online. eCommerce isn’t just changing the rules of the game, it’s rewriting the whole book. Last year, 85% of the world’s population shopped online while eCommerce accounted for nearly 20% of global retail sales, according to Statista. Impressive, right? Even more so when you consider […]
BigCommerce and Connectif Partner to Provide eCommerce with AI-Powered Marketing Automation and Personalization Capabilities
BigCommerce, a leading open SaaS eCommerce platform for fast-growing and established brands, and Connectif, the AI and data-powered marketing automation platform, have partnered to provide eCommerce businesses with powerful new marketing tools to elevate the experience for customers. Through this integration, eCommerce brands on BigCommerce will be able to harness Connectif’s advanced AI-driven customer data […]
2024: the present and future of eCommerce is in our hands
The year we proved we don’t follow trends: we create them. At Connectif, 2024 was a year of transformation and achievement, solidifying our position as leaders in marketing automation solutions for eCommerce. Every challenge became an opportunity to innovate, every client an inspiration, and every milestone a reflection of our technology’s impact. A 50% […]
10 reasons to use Real-Time Data in your eCommerce
You know the famous phrase: “You don’t know what you’ve got ‘til it’s gone”? Well, it also applies to your online shoppers. There’s no point discovering what your customer was looking for when they’re already filling their cart at a competing store. This is where Real-Time Data comes into play – it’s the ally every […]
AI in action: 5 ways to empower omnichannel marketing
Over the past decade, we’ve witnessed an unprecedented evolution in the field of artificial intelligence, with exponential growth in its capacity and applications, and a steady increase in platforms and companies embracing the phrase “AI-driven.” This phenomenon is supported by data showing a notable rise in the use of AI in the realm of marketing, […]
First-Party Data: Connectif’s perspective on the cookie-free landscape
How data is collected, managed and used is critical to the success of any strategy. In this article, we discuss the recent changes announced by Google, which wants to end the use of third-party cookies in light of recent concerns in terms of security and privacy. Third-party cookies have been a key tool for marketers […]
How is the end of third-party cookies impacting the marketing world?
The recent news about Google beginning to implement the end of third-party cookies has left many in the industry pondering the future of online businesses. This move, which was announced in 2021, finally began to be implemented on January 4, 2024, with cookies initially being disabled for 1% of Chrome users. This change represents a […]
Connectif’s Zapier integration ushers in a new era of cross-platform coordination
From Connectif, the leading AI-driven marketing automation platform for Data First marketers, we are pleased to announce our integration with Zapier, the software for integrating programs and web applications and automating daily tasks for marketing teams. Connectif, the exclusive Customer Data and Experience Platform for eCommerce facilitating hyper-personalized and real-time communication, alongside Zapier, a globally […]
Digital love: ideas to enhance the online shopping experience on Valentine’s Day
Hello to all eCommerce lovers! The most romantic season of the year is approaching, and if you’re looking for effective strategies to win over the hearts of your customers and boost conversions in your online store, this blog can help you achieve these goals with success and creativity. While it’s true that Valentine’s Day can […]
