Beyond email marketing: how to connect better with your customers
Email marketing is still one of the main communication pillars for many brands. It works, it scales, and it continues to deliver results. But why limit yourself to always doing the same thing? Your customers naturally move across channels. They open an email about your sale, browse your website looking for the perfect product, and […]
Connectif & Apisearch: real-time personalization as shoppers search
At Connectif, we’re very excited to introduce our new integration with Apisearch, a fast, flexible search solution designed to help online stores deliver more relevant discovery experiences. What excites us the most? That this integration allows eCommerce businesses to take personalization one step further within the search experience, showing user-adapted content while they explore and […]
Brilliant, global, and decisive: a summary of 2025
2025 kicked off with high expectations and brands needing more clarity and less complexity. And that’s exactly what we delivered this year. More clarity, more focus, and a real ability to turn data into decisions that drive business. It was a jam-packed year filled with conversations with customers who wanted to move faster, partners asking […]
More magic, fewer discounts: 10 content ideas for eCommerce festivities
The holidays aren’t just about selling more. They’re about sparking emotions, stirring memories, and connecting with the humans behind every click. Between express shipping, aggressive discounts, and endless “last chance” messages, shoppers have seen it all. What stays with them isn’t the price tag—it’s the brands that make them feel something. This year, don’t compete […]
Beyond “Hello {{Name}}”: 5 super subject line ideas to try with Connectif
Let’s be honest. Just adding a first name to your subject line isn’t cutting it anymore. With Connectif, marketers can go beyond simple personalization and inject powerful, context-rich variables right into email subject lines. That means more relevant messages, higher open rates, and better conversions (automatically, of course). Here are 5 ideas to make your […]
Trends in eCommerce marketing automation and how to make a difference
Is your eCommerce already using automation? Good. Are you doing it with your own strategy and data? Therein lies the difference. Our essential report for anyone who lives and breathes eCommerce, like us, is back. For the second time, Connectif has joined Ágora Digital, Product Hackers, Qapla’ and Apisearch to study the state of marketing […]
Think local, sell global: How to drive Shopify sales with location-based marketing
Personalization has become the foundation of successful eCommerce marketing. But these days, online shoppers have seen it all. They are no longer surprised when they receive tailored messaging or recommendations based on their preferences and purchases. In fact, they expect them. Anything less and they’ll jump ship in seconds. So what can you do to […]
Adapt or die: 10 eCommerce trends in 2025
Every time you blink, someone in the world buys something online. eCommerce isn’t just changing the rules of the game, it’s rewriting the whole book. Last year, 85% of the world’s population shopped online while eCommerce accounted for nearly 20% of global retail sales, according to Statista. Impressive, right? Even more so when you consider […]
BigCommerce and Connectif Partner to Provide eCommerce with AI-Powered Marketing Automation and Personalization Capabilities
BigCommerce, a leading open SaaS eCommerce platform for fast-growing and established brands, and Connectif, the AI and data-powered marketing automation platform, have partnered to provide eCommerce businesses with powerful new marketing tools to elevate the experience for customers. Through this integration, eCommerce brands on BigCommerce will be able to harness Connectif’s advanced AI-driven customer data […]
2024: the present and future of eCommerce is in our hands
The year we proved we don’t follow trends: we create them. At Connectif, 2024 was a year of transformation and achievement, solidifying our position as leaders in marketing automation solutions for eCommerce. Every challenge became an opportunity to innovate, every client an inspiration, and every milestone a reflection of our technology’s impact. A 50% […]
