6 Steps to Improve Your Marketing Using The Scientific Method
Testing and iterating is essential for CMOs and their teams. Evolving is not feasible if there is no experimentation, measuring and strategy readjustments. And better results can be obtained when the scientific method is applied to this process, basing it off reliable data. In this post we will go over the steps of the scientific […]
What Are RFM Scores and How To Calculate Them
RFM is a marketing technique that allows you to segment your audience according to their relevance to your business. This is done based on three criteria: Recency, Frequency and Monetary Value. RFM analysis is one of the most efficient methods to identify high-value targets and increase conversion rates. In this post we’ll cover how to […]
10 Tips To Take Your eCommerce Site To The Next Level Using Data-First Marketing
Data-First Marketing is a new commercial technique that focuses on smart data use to create a tangible competitive advantage in any sector. If you’re not applying it to your eCommerce site, you should hurry before your competitors make their next move. It’s the perfect moment to implement it! In this post we will cover how […]
5 Workflows To Create An Infallible Customer Loyalty Strategy
Creating customer loyalty is an excellent way to increase your eCommerce site’s profitability, as it promotes purchase recurrence and increases the customer lifetime value rate (CLV). Earning the loyalty of your clients involves meeting their needs significantly while recognizing them as individuals. In this post we’ll talk about loyalty marketing. In addition, we’ll show you […]
Three Strategies To Increase The Average Order Value At Checkout
If your client is at the site checkout, that’s a good sign. It means they have decided to complete a purchase and a transaction is on its way. Take advantage of your hot leads and increase the average order value using personalized recommendations. Automating effective strategies will be really easy if you read through this […]