A cookieless future: Effective strategies for getting started with first-party data
Are you ready to unlock the full potential of your first-party data? With the world rapidly heading towards a cookieless future and the end of third-party data nipping at our heels, it’s more important than ever to understand the power of your own first-party data and to know how to collect it, analyze it, and […]
Keep Your Clients Active Using These Two Cross-Selling Strategies
Cross-selling is a proven effective strategy to increase repeat purchase rate and boost profitability on eCommerce sites. In addition, it helps improve the client’s shopping experience. If you are interested in benefiting from it, in this post we’ll go through a few cross-selling strategies that you can activate now using Connectif. We will also explain […]
7 Effective Strategies To Make Your Newsletters More Profitable
Making the most out of your contact list is key for business profitability. Today we will go through 7 different strategies to help you earn money through your newsletters. Our goal is to suggest some ideas for your deliveries, whether they’re sporadic or weekly/monthly. Try and test them when you want to recommend products, reactivate […]
6 Data Analysis Fallacies That Every Marketer Needs To Avoid
As marketers, we are lucky to be living in the era of Big Data. We have more information at our disposal than ever, so the current challenge is being able to properly use and analyze it in order to get to know and impact our audiences better. However, sometimes we unconsciously take mental shortcuts to […]
The New Role of Marketers In The Age of Big Data
We are living in a transformative era for marketing roles. The integration of Big Data in the customer journey has forced CMOs and their teams to face a new paradigm. These roles used to only revolve around outcome measurement, but now they need to refocus towards technological skills in order to keep their relevance. Many […]
6 Steps to Improve Your Marketing Using The Scientific Method
Testing and iterating is essential for CMOs and their teams. Evolving is not feasible if there is no experimentation, measuring and strategy readjustments. And better results can be obtained when the scientific method is applied to this process, basing it off reliable data. In this post we will go over the steps of the scientific […]
What Are RFM Scores and How To Calculate Them
RFM is a marketing technique that allows you to segment your audience according to their relevance to your business. This is done based on three criteria: Recency, Frequency and Monetary Value. RFM analysis is one of the most efficient methods to identify high-value targets and increase conversion rates. In this post we’ll cover how to […]
10 Tips To Take Your eCommerce Site To The Next Level Using Data-First Marketing
Data-First Marketing is a new commercial technique that focuses on smart data use to create a tangible competitive advantage in any sector. If you’re not applying it to your eCommerce site, you should hurry before your competitors make their next move. It’s the perfect moment to implement it! In this post we will cover how […]
5 Workflows To Create An Infallible Customer Loyalty Strategy
Creating customer loyalty is an excellent way to increase your eCommerce site’s profitability, as it promotes purchase recurrence and increases the customer lifetime value rate (CLV). Earning the loyalty of your clients involves meeting their needs significantly while recognizing them as individuals. In this post we’ll talk about loyalty marketing. In addition, we’ll show you […]
Three Strategies To Increase The Average Order Value At Checkout
If your client is at the site checkout, that’s a good sign. It means they have decided to complete a purchase and a transaction is on its way. Take advantage of your hot leads and increase the average order value using personalized recommendations. Automating effective strategies will be really easy if you read through this […]
