Data-First Marketing is a new commercial technique that focuses on smart data use to create a tangible competitive advantage in any sector. If you’re not applying it to your eCommerce site, you should hurry before your competitors make their next move. It’s the perfect moment to implement it! In this post we will cover how you can start to adopt it today in 10 simple steps.
Data First is a new marketing strategy based on the power of data. It completely focuses on smart data use in order to make informed business decisions that have a positive impact on profitability and financial outcomes. A Data-First strategy creates a tangible competitive advantage in any eCommerce sector.
In recent years, CMOs and marketing teams have gone through a radical transformation in most companies. The integration of big data into the customer journey has made CMOs uncomfortable, as marketing specialists specialized in metrics have been forced to incorporate technical knowledge into their positions in order to keep them.
During the last few years, the independent market researcher Forrester has been discussing the role that CMOs will play in the future. And, at the same time, big companies have had to rethink the CMO’s role. Some of them have removed the role altogether. Others have assigned its functions to several positions or have incorporated it into other business areas.
There is a way to adapt to this new reality in order to keep the position of CMO alive and increase its value:
CMOs and marketing teams need to provide stakeholders with data that proves that marketing actions create revenue. And that’s where the Data-First approach comes into play.
As marketers, we must make informed strategic decisions. Intuition is fallible. William Edwards Deming said it best: “Without data, you are just another person with an opinion”.
Despite all the challenges that a Data-First approach poses, benefits are huge and the effort is worth it. However, it’s important to know where to start and how to proceed when implementing it.
Data is an abundant resource nowadays, so first you should ask yourself a few essential questions:
Here are 10 tips that’ll help you answer these questions. They will allow you to walk the Data-First path starting today, giving your eCommerce site a significant advantage over its competitors.
Change your state of mind and results will also change. Immerse yourself in this new approach and keep your stakeholders aligned.
Whatever phase you’re in is okay. What really matters is that you start implementing changes today.
If you wanna tell a credible story, you’ll need to have reliable data.
Make sure that your data is consistent, accurate, thorough and precise.
Define what you need. Then choose the tools that better suit your needs and help you scalate. Use the following key questions as a guide:
Remember that Connectif can help you along the way. Our Data-First marketing automation platform can be integrated in a few minutes and used to put effective data-based strategies into action without needing to resort to your IT team or other tech experts.
Identify where you are and decide where you want to go. Make ongoing improvements and accept that change is neither immediate nor linear.
Learn to make the most out of big data from a marketing perspective and without depending on other departments, apps or technical experts.
Data is non-refutable. Focus on objectivity. Plan your tests correctly.
Remember that innovation requires conscientious experimentation. Do not improvise. Apply the scientific method at all times: Observation ➡️ Question ➡️ Hypothesis ➡️ Experiment ➡️ Conclusion ➡️ Result.
Your business is unique. Your analysis should be too. If you want to have a competitive advantage, don’t do the obvious. Use data crossing techniques and deepen your research to get more data that can exclusively be applied to your company.
Choose tools like Connectif to enjoy the flexibility and freedom needed to explore advanced metrics as:
Apply visualization to highly valuable data. Use it to illustrate conclusions and results as well.
Data isn’t useful by itself. You need to find a story within the data. Creating a story and making the data fit into it is not advisable.
Failure shines a light on what we need to improve. So remember: “The power of failure is what brings success”.
Things won’t radically change overnight. This is a process. If you start early, you’ll get results earlier.
Having a vision is being able to adopt new strategies before competitors overtake you. In the era of data, Data-First marketing is an obvious and sensible choice. Don’t stay behind! Big changes are uncomfortable, but they are usually the smartest choice.
Choose Connectif as your preferred tech solution. We will walk you through this new business and marketing phase. You can start applying the 10 tips above and results will naturally come soon. Request a demo today and we’ll explain what our platform can do for you Request Demo
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We are living in a transformative era
Data-First Marketing is a new commercial technique
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