BigCommerce, a leading open SaaS eCommerce platform for fast-growing and established brands, and Connectif, the AI and data-powered marketing automation platform, have partnered to provide eCommerce businesses with powerful new marketing tools to elevate the experience for customers. Through this integration, eCommerce brands on BigCommerce will be able to harness Connectif’s advanced AI-driven customer data platform (CDP) to create real-time, hyper-personalized, omnichannel marketing campaigns that drive engagement and boost revenue.
This partnership combines BigCommerce’s open, composable commerce platform with Connectif’s unique “Data First” marketing automation platform to help marketers and eCommerce managers deliver rich customer experiences, automate marketing workflows, and maximize the impact of their marketing strategies.
Key benefits for BigCommerce merchants
- Enhanced Customer Experience: Connectif’s AI-powered tools allow BigCommerce merchants to track and engage customers in real-time with personalized, omnichannel communication across email, web, SMS, WhatsApp, social ads, and more. With Connectif, brands can tailor product recommendations and marketing messaging based on individual customer behavior, purchasing patterns, and preferences, driving deeper engagement and loyalty.
- Improved Marketing Automation: Through real-time activity tracking and intelligent audience segmentation, Connectif enables merchants to automate critical marketing functions—tracking both known and anonymous users, segmenting audiences by advanced metrics, and delivering timely, personalized content across multiple channels. This empowers brands that use BigCommerce to deliver relevant experiences and achieve better marketing results with greater efficiency.
- Advanced Analytics and Insights: Connectif provides a comprehensive “Data First” suite of analytics tools, giving marketers access to robust dashboards and in-depth insights into customer behavior and campaign performance. With AI-powered predictive analytics, brands leveraging both BigCommerce and Connectif can also identify growth opportunities and optimize their marketing strategies for future success.
- Maximized Campaign ROI: With Connectif’s advanced data analytics and segmentation capabilities, BigCommerce merchants can optimize their paid advertising spend by driving more effective customer acquisition and retargeting campaigns. By gaining deeper insights into customer behavior, brands can leverage precise targeting strategies to improve ROI across platforms like Google Ads and Facebook, capturing higher-quality leads that drive sustained revenue growth.
- Seamless Integration: This partnership allows for seamless integration of Connectif’s tools within BigCommerce’s ecosystem, ensuring a unified platform for marketing and eCommerce operations that simplifies user experience and strengthens campaign performance.
“We are thrilled to integrate with BigCommerce, one of the most innovative and influential platforms in eCommerce,” said Andrea di Palma, CEO of Connectif. “Together, we aim to redefine how eCommerce brands connect with their customers by making powerful, data-driven marketing tools easily accessible to BigCommerce customers in all markets. Our partnership is grounded in a shared commitment to support eCommerce brands with a flexible, scalable foundation that drives business growth and customer loyalty.”
Connectif’s platform brings real-time customer data, state of the art audience segmentation capabilities and personalized marketing automation to BigCommerce merchants, helping them engage traffic, including anonymous users across all channels. By capturing and analyzing this data, Connectif enables brands to identify new revenue opportunities, increase average order value and foster long-term loyalty.
“By adding Connectif to our growing ecosystem of best-in-class partners, we are empowering BigCommerce merchants to create more personalized, impactful customer journeys,” said Gonzalo de Caralt, Channel & Partnerships Lead of BigCommerce. “This partnership aligns with our mission to offer a flexible, customer-first platform that allows brands to grow without being hindered by the limitations of traditional eCommerce systems.”
About Connectif
Connectif is a data-driven marketing automation platform that enables marketers from over 2000 eCommerce brands and 200 digital marketing agencies to harness the power of customer data and AI-powered automation in their strategies. Designed to offer a complete eCommerce customer data platform (eCDP), Connectif equips marketers with the tools needed to drive omnichannel engagement, maximize conversion and enhance customer loyalty.
About BigCommerce
BigCommerce is a leading open SaaS ecommerce platform that empowers brands and retailers of all sizes to create engaging, differentiated digital experiences. With its open API architecture and modular, composable commerce approach, BigCommerce enables merchants to customize their tech stacks, expand their reach, and innovate faster. Trusted by thousands of B2C and B2B brands worldwide, BigCommerce provides a flexible and scalable platform designed to grow with businesses as they evolve.
