Client Success Story

Want to see how Laboratorios Phergal successfully implemented a Data First marketing strategy to boost sales of a new product line and create super loyal customers?

Results achieved with Connectif


increase in sales of a new product line


customers given super loyal status


customers increased their spend through cross-selling

About Laboratorios Phergal

Laboratorios Phergal is a dermopharmaceutical company in Spain with over 37 years of experience. The business offers clients innovative and safe products for beauty, health and well-being. Their mission is to gain presence worldwide and improve the quality of life of every person, and currently their products are sold in over 40 countries.

With Connectif, we have managed to improve omnichannel engagement as well as sales growth thanks to the power of having global visibility of our customers.

Rocío Zapatero

Digital Marketing Specialist

This case includes:

  • Laboratorios Phergal’s action plan for transforming their marketing strategy.
  • Use cases of audience segmentation with RFM, loyalty and upselling.
  • Strategic workflows and examples of communications sent to customers.

Discover Phergal’s successful marketing strategy

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