Client Success Story

The power of data and personalization for boosting online sales of NAF NAF, the leading female fashion brand.

Results achieved with Connectif

4x

engagement with personalized communications

15k

impacts with one promotional campaign

+48%

subscribers through a seasonal campaign

About NAF NAF

NAF NAF is a clothing brand, born in Paris 50 years ago. The fashion reference aims to dress all women to make them feel beautiful and self-confident. The brand’s mission is to empower women by offering them a different, unique and original experience.

We chose Connectif to get better control of our customer data base in order to sell more. The added value of audience segmentation was also vital for us to launch more successful communications with our customers.

Mia Beneset

Responsable de Marketing & Digital en NCK SLU

This case includes:

  • NAFNAF’s action plan for transforming their marketing performance.
  • Use cases of segmentation, personalization and omnichannel marketing.
  • Strategic workflows and examples of communications sent to customers.

Explore NAF NAF’s successful omnichannel marketing strategy

Download now

Share

Client Success Stories

Discover how this leading fashion eCommerce business transformed their customer experience and boosted sales through segmentation and personalization.

8%

increase in Customer
Lifetime Value

60%

increase in email
campaign open rate

33%

increase in
online sales

Find out how Kave Home maximized the impact of their marketing strategy by switching from transactional marketing to relationship marketing based on customer data.

10%

increase in recovery
of abandoned carts

20%

reactivation rate of
dormant customers

70%

open rate of
segmented campaigns

Be the first to know

Subscribe now to receive the latest news, success stories and inspiring content straight to your inbox.