Client Success Story

The power of data and personalization for boosting online sales of NAF NAF, the leading female fashion brand.

Results achieved with Connectif


engagement with personalized communications


impacts with one promotional campaign


subscribers through a seasonal campaign


NAF NAF is a clothing brand, born in Paris 50 years ago. The fashion reference aims to dress all women to make them feel beautiful and self-confident. The brand’s mission is to empower women by offering them a different, unique and original experience.

We chose Connectif to get better control of our customer data base in order to sell more. The added value of audience segmentation was also vital for us to launch more successful communications with our customers.

Mia Beneset

Responsable de Marketing & Digital en NCK SLU

This case includes:

  • NAFNAF’s action plan for transforming their marketing performance.
  • Use cases of segmentation, personalization and omnichannel marketing.
  • Strategic workflows and examples of communications sent to customers.

Explore NAF NAF’s successful omnichannel marketing strategy

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Client Success Stories

Discover how this leading fashion eCommerce business transformed their customer experience and boosted sales through segmentation and personalization.


increase in Customer
Lifetime Value


increase in email
campaign open rate


increase in
online sales

Find out how Kave Home maximized the impact of their marketing strategy by switching from transactional marketing to relationship marketing based on customer data.


increase in recovery
of abandoned carts


reactivation rate of
dormant customers


open rate of
segmented campaigns

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