Client Success Story
The power of data and personalization for boosting online sales of NAF NAF, the leading female fashion brand.
Results achieved with Connectif
engagement with personalized communications
impacts with one promotional campaign
subscribers through a seasonal campaign
About NAF NAF
NAF NAF is a clothing brand, born in Paris 50 years ago. The fashion reference aims to dress all women to make them feel beautiful and self-confident. The brand’s mission is to empower women by offering them a different, unique and original experience.
We chose Connectif to get better control of our customer data base in order to sell more. The added value of audience segmentation was also vital for us to launch more successful communications with our customers.
Mia Beneset
Responsable de Marketing & Digital en NCK SLU
This case includes:
- NAFNAF’s action plan for transforming their marketing performance.
- Use cases of segmentation, personalization and omnichannel marketing.
- Strategic workflows and examples of communications sent to customers.
Explore NAF NAF’s successful omnichannel marketing strategy
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Client Success Stories
Discover how this leading fashion eCommerce business transformed their customer experience and boosted sales through segmentation and personalization.
8%
increase in Customer
Lifetime Value
60%
increase in email
campaign open rate
33%
increase in
online sales
Find out how Kave Home maximized the impact of their marketing strategy by switching from transactional marketing to relationship marketing based on customer data.
10%
increase in recovery
of abandoned carts
20%
reactivation rate of
dormant customers
70%
open rate of
segmented campaigns
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