Client Success Story
Steps to optimizing marketing communications to help grow and connect with the subscriber base of a Spanish footwear brand.
Results achieved with Connectif
subscriber growth
increase in sales through cart abandonment recovery strategies
34%
improvement of
newsletter open rate
About Mexas
Mexas is a Spanish footwear brand specialized in huaraches, traditional Mexican leather shoes that are 100% handmade. Jessica Bardanca is co-founder and CEO of the company. Her adventure began when she bought some huaraches in Mexico City while living there for work. Seeing that this footwear was very comfortable, durable and especially original, she thought she should take them to Europe. And with that, Mexas was born in 2020 with a turnover of €60K in the first 6 months.
Both our conversions and transactions have grown with Connectif, as well as greatly improving communication with our customers, going from having a database of 5,700 people to almost 14,000 in just 4 months.
Luis Flores
Director of Digital Business
This case includes:
- Mexas´ action plan for growing their subscriber base.
- Use cases of A/B/X testing, personalization and omnichannel marketing.
- Strategic workflows and examples of communications sent to customers.
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