Client Success Story

Learn how the “King of Blue Jeans” boosted sales in Colombia with personalized marketing campaigns based on first-party data.

Results achieved with Connectif


increase in sales from push notifications


subscriber growth


sales assisted by personalized recommendations

About Levi’s

Levi Strauss & Co. is one of the biggest clothing companies in the world and leader of their famous blue jeans. Founded in 1853, the company has over 500 stores in more than 100 countries. Levi’s Colombia opened its doors in the market over 20 years ago, and has recently transformed its marketing strategy from the old paradigm of email marketing to advanced marketing automation with a Data First focus.

Connectif enabled Levi’s Colombia to evaluate the profitability of our marketing campaigns in real time and take strategic decisions for the future.

Luis Fernando Archila Valencia

Ecommerce Leader

This case includes:

  • Levi’s action plan for transforming their marketing strategy in Colombia.
  • Real use cases of customer acquisition, audience segmentation and personalization.
  • Strategic workflows and examples of omnichannel content sent to Levi’s Colombia’s customers.

Discover Levis’s successful marketing strategy

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