Client Success Story
Fashion meets tech: how data and personalization can maximize engagement and conversions.
Results achieved with Connectif:
45%
sales attributed to Connectif
80%
higher OR
81%
higher CTOR
16%
increase in average ticket value
About Lee and Wrangler:
Lee and Wrangler are two iconic denim and casual clothing brands with more than 200 years’ history combined. Internationally recognized for their unique and adventurous style, they’re the first choice for consumers in China and the United States.
Hay un encanto especial en las personas y hay un encanto especial en las librerías para las personas, hecho de poder ir allí, sentir el olor de los libros, tocarlos. Estamos tratando de replicar justo la experiencia de un cliente al acudir a una librería física: eso es en donde nos ha ayudado Connectif, para poder llegar y hablarle a nuestros clientes.
Rodrigo Flores
Gerente de Comercio Electrónico en Librerías Gandhi
This case study includes:
- Lee and Wrangler’s action plan for boosting their marketing strategy.
- Use cases for transforming the online shopping experience with data, growing average ticket value, and personalizing communications.
- The strategic workflows used and real-life communications sent to the customer.
Discover the keys to Lee and Wrangler’s eCommerce success
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Client Success Stories
Discover how this leading fashion eCommerce business transformed their customer experience and boosted sales through segmentation and personalization.
8%
increase in Customer
Lifetime Value
60%
increase in email
campaign open rate
33%
increase in
online sales
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10%
increase in recovery
of abandoned carts
20%
reactivation rate of
dormant customers
70%
open rate of
segmented campaigns
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