Client Success Story
Find out how the Online Shopping Mexican Association managed to increase their email opening rates by 159% during Mexico’s Hot Sale.
Results achieved with Connectif
increase in email open rate
increase in clicks
reduction of bounce rate
About the HOT SALE & AMVO
The HOT SALE is one of the main annual online sales events held nationally in Mexico. It promotes online shopping and aims to boost eCommerce sales in the country. The Online Shopping Mexican Association (AMVO) sponsors this initiative. As a non-profit, AMVO was launched in 2014 in order to promote the expansion of eCommerce and the digital economy throughout Mexico. Over 550 Mexican and international companies are part of this effort. They share a common goal: developing the eCommerce sector in the country as they implement innovative practices in their respective fields.
Connectif added value to our strategy through segmentation and personalization.
Martín Álvarez de Yturbe
coFundador AMVO y Director Business Development
Discover AMVO’s successful marketing strategy
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