Client Success Story
Explore the impact that audience segmentation and content personalization had on the performance of Powerplanet’s marketing strategy.
Results achieved with Connectif
reactivated users
sales derived from personalized push notifications
increase in conversion of mass marketing campaigns
About Powerplanet
Powerplanet was born in 2011 as an eCommerce platform specialized in the sale of consumer electronics for businesses and individuals all over Europe. An official dealer for over 500 brands and annual sales of over 2 million products, Powerplanet has been listed as one of the 100 fastest-growing companies in Europe for several years in a row.
We were looking for an easy-to-use, comprehensive solution that could be implemented into a complex marketing strategy. Connectif was definitely the right choice.
Isabel Román
Técnico de Marketing
This case includes:
- Powerplanet’s action plan for transforming their marketing strategy.
- Use cases of customer tracking, microsegmentation, personalization and multi-channel automation.
- Strategic workflows and examples of communications sent to customers.
Discover PowerPlanet’s successful marketing strategy
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