Let’s be honest. Just adding a first name to your subject line isn’t cutting it anymore.
With Connectif, marketers can go beyond simple personalization and inject powerful, context-rich variables right into email subject lines. That means more relevant messages, higher open rates, and better conversions (automatically, of course).
Here are 5 ideas to make your subject lines stand out in your customers’ inbox.
1. Recover Abandoned Carts
Subject line example: “Still thinking about that Rose Glow Moisturizer?”
📍 Use it when: A shopper adds a product to their cart but leaves without completing the purchase. This works best especially within 24–48 hours of leaving the product behind.
💡 Pro tip: Name-dropping the exact product makes your reminder feel personal and timely. Add urgency with phrases like “low stock” or “selling fast” to boost clicks.
2. Notify Product Discounts
Subject Line Example: “David, your white cotton shirt has 20% off!”
📍 Use it when: A customer browsed or favorited a specific item that’s now discounted. This is your chance to bring them back while the price is hot!
💡 Pro tip: Combine personalization (name + product) with a clear value hook (discount). It’s a perfect formula for win-back and reactivation emails.
3. Promote Category-Specific Deals
Subject Line Example: “Run, don’t walk! Save up to 30% on Nike sneakers!”
📍 Use it when: You’re launching a sale tied to a specific brand or category that your customers have shown interest in.
💡 Pro tip: Pull dynamic tags like brand, category, or discount based on recent behavior. This makes your campaign feel tailor-made without extra manual effort.
4. Boost Average Order Value
Subject Line Example: “Only €7 away from free shipping. Go for it!”
📍 Use it when: A customer’s cart or recent spend is just under a free shipping or gift threshold. What better moment for nudging upsells?
💡 Pro tip: Use dynamic price gaps to trigger emails in real-time. Add suggested items to push them over the line in a helpful way without feeling salesy.
5. Smart Cross-Selling
Subject Line Example: “Your yoga mat would look great with this water bottle!”
📍 Use it when: A customer has just completed a purchase, and you have a clear, logical next product to recommend, ideally within the same lifestyle category.
💡 Pro tip: Use product pairing logic based on purchase history to send a follow-up within 2–3 days. The more intuitive the pairing, the better the conversion.
A subject line should be short, but when you make use of customer insights and variables available in Connectif, it can seriously pull its weight.
Just remember three things:
- Keep it tight (around 30–50 characters or 6–10 words).
- Lead with the good stuff: product names, discounts, or urgency.
- Let our platform do the heavy lifting behind the scenes.
It’s time to go beyond the basics and give your emails the attention (and results) they deserve.
Try it now with your next email campaign, or save this post for your next big send!
