Client Success Story
Find out how the use of personalized events helped Baleària to transform the online shopping experience and increase conversion.
Results achieved with Connectif
increase in email open rate
increase in conversion rate of marketing communications
About Balearia
Baleària has been the Spanish leader in maritime transport for 25 years, connecting Spain with the Balearic Islands, Canary Islands, Morocco, Ceuta, Melilla and the USA. Baleària’s shopping experience is defined as the accompaniment of its customers before their departure from their point of origin, during their journey, and after arrival at their destination. Achieving a high level of customer satisfaction throughout these three stages is an important competitive advantage for the company.
Connectif’s versatility and personalization capabilities have been key for Baleària to improve our conversion metrics.
Miguel Angel Soler
Digital Marketing Specialist
This case includes:
- Baleària’s action plan for boosting conversion.
- Use cases of user tracking, segmentation and personalization.
- Strategic workflows and examples of communications sent to customers.
Explore Baleària’s successful omnichannel marketing strategy
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Client Success Stories
Discover how this leading fashion eCommerce business transformed their customer experience and boosted sales through segmentation and personalization.
8%
increase in Customer
Lifetime Value
60%
increase in email
campaign open rate
33%
increase in
online sales
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10%
increase in recovery
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20%
reactivation rate of
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70%
open rate of
segmented campaigns
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