{"id":66535,"date":"2022-09-26T00:00:00","date_gmt":"2022-09-26T00:00:00","guid":{"rendered":"https:\/\/connectif.ai\/blog\/keep-your-clients-active-using-these-two-cross-selling-strategies\/"},"modified":"2023-07-03T16:51:22","modified_gmt":"2023-07-03T16:51:22","slug":"keep-your-clients-active-using-these-two-cross-selling-strategies","status":"publish","type":"post","link":"https:\/\/connectif.ai\/en\/blog\/keep-your-clients-active-using-these-two-cross-selling-strategies\/","title":{"rendered":"Keep Your Clients Active Using These Two Cross-Selling Strategies"},"content":{"rendered":"<p>Cross-selling is a proven effective strategy to increase repeat purchase rate and boost profitability on eCommerce sites. In addition, it helps improve the client\u2019s shopping experience. If you are interested in benefiting from it, in this post we\u2019ll go through a few cross-selling strategies that you can activate now using Connectif. We will also explain some of the risks of a failed cross-selling strategy.<\/p>\n<h2>How does cross-selling work?<\/h2>\n<p>First, let\u2019s find out what cross-selling is about, its benefits and why you should use it on your eCommerce platform.<\/p>\n<h3>What is it<\/h3>\n<p>Cross-selling is a marketing tactic focused on getting your client to add complementary products or services to a completed\/potential purchase. The goal is to increase the overall sales value by including additional products that complement the purchasing experience and increase customer\u2019s satisfaction. Ultimately, it\u2019s a win-win for both parties.<\/p>\n<h3>Benefits of cross-selling<\/h3>\n<p>If applied correctly, cross-selling can be an excellent tool for:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Getting extra income in the short and long run.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Building a loyal clientele.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Improving the purchasing experience.<\/li>\n<\/ul>\n<h2>Cross-selling and upselling<\/h2>\n<p><b>\u00a0<\/b>Although they usually go hand in hand, cross-selling and upselling are not exactly the same thing. Nevertheless, both strategies share the same starting point: raising the sales value or average ticket.<\/p>\n<p>Where does the difference lie? It\u2019s simple: cross-selling strategies offer complementary product recommendations, while upselling tactics are focused on suggesting similar products from a higher, more expensive range.<\/p>\n<p>Imagine that a client is purchasing a basic selfie stick. If the site recommends a higher-end model to the customer that includes wifi and a remote to snap the photo, that would be upselling. However, suggesting the addition of a selfie stick or a phone case to their cart would be cross-selling.<\/p>\n<p>If you still have questions about the difference between cross-selling and upselling, take a look at this blog post with <a href=\"https:\/\/connectif.ai\/en\/three-strategies-to-increase-the-average-order-value-at-checkout\/\">strategies to increase the average order value at checkout<\/a>. And while you\u2019re at it, take notes about how you can make the most out of this customer journey hot point.<\/p>\n<h2>Tips to keep and reactivate customers through cross-selling<\/h2>\n<p><b>\u00a0<\/b>Cross-selling requires a certain flair and expertise to be done. It must be subtle. Otherwise, you could end up discouraging or annoying your customers. Let\u2019s take a look at some tips to do cross-selling \u201cright\u201d.<\/p>\n<ul>\n<li aria-level=\"1\"><b><b>Offer something relevant<\/b><\/b><\/li>\n<\/ul>\n<p>When applying any cross-selling strategy, make sure that what you\u2019re offering is valuable and relevant for the customer. Stay away from friction or doubts.<\/p>\n<ul>\n<li aria-level=\"1\"><b><b>\u00a0Segment as much as possible<\/b><\/b><\/li>\n<\/ul>\n<p>If you can group your clients according to their behavioral patterns, their profile or the channel they initially used to reach you, you\u2019ll be on the right direction to deploy a correct cross-selling strategy.<\/p>\n<p>Combining smart segmentation with AI is tremendously helpful to identify and predict your users\u2019 interests and purchase decisions (whether they are anonymous or identified customers), as it allows you to personalize product recommendations as much as possible.<\/p>\n<p>The main idea consists of grouping your visitors by tracking the pages they browse through and the items they check (their behavior) in order to understand their interests and goals better. Then you\u2019ll be able to offer real-time product recommendations and stand out at the right moment.<\/p>\n<ul>\n<li aria-level=\"1\"><b><b>Choose the perfect moment<\/b><\/b><\/li>\n<\/ul>\n<p>Even the most attractive offer can fail if you present it at the wrong time. That\u2019s why tracking technologies are essential, as they enable eCommerce sites to track their customers\u2019 digital footprint in order to identify the best contact opportunities. This will allow you to contact them in real time and to personalize your messages to the max.<\/p>\n<p>It\u2019s important to map your clients\u2019 customer journey not only to identify these contact opportunities, but also to ensure constant interaction and to activate an effective cross-selling strategy.<\/p>\n<ul>\n<li aria-level=\"1\"><b><b>Suggest complementary products, not essential ones<\/b><\/b><\/li>\n<\/ul>\n<p>Offering complementary items instead of essential products improves customer experience. Cross-selling strategies won\u2019t work if the client gets annoyed because they cannot fully use the original product without its accessories. The items shown as complementary should never be compulsory. They should be delicately introduced to the client as added value. In short, you need to understand and manage the client\u2019s emotions and stray away from demanding attitudes, as they always create resistance (even if they\u2019re subtle).<\/p>\n<h2>The risks of a failed cross-selling strategy<\/h2>\n<p>Be mindful of your cross-selling strategy tactics. If applied poorly, they can come with certain risks:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The client\u2019s attention might be diluted.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If recommendations are not personalized in an optimal way, they might annoy the customer and be invasive, obstructing the purchase in new ways.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If recommendations are displayed at the wrong moment (too late after a purchase or too soon, while the client is considering their options), the browsing experience could be hindered.<\/li>\n<\/ul>\n<h2>The importance of personalized recommendations<\/h2>\n<p><b>\u00a0<\/b>Personalized recommendations are at the heart of any cross-selling strategy. The more data granularity you get from your clients, the bigger your knowledge will be about them, which will ultimately result in better sales results.<\/p>\n<p>Remember that cross-selling strategies aim to increase value for the customer, as you\u2019re promoting products to complement items that the client already owns or is willing to purchase. That\u2019s why personalization is crucial.<\/p>\n<h2>Success stories<\/h2>\n<p><b>\u00a0<\/b>As you can see, cross-selling strategies have a lot of potential. Now it\u2019s time to apply them! The following workflows are perfect to start off your cross-selling journey, as they\u2019re easily actionable and highly effective.<\/p>\n<p><b>Cross-selling on the homepage:<\/b><\/p>\n<p><a href=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-260-768x141-1.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-71611 size-full\" src=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-260-768x141-1.png\" alt=\"\" width=\"768\" height=\"141\" srcset=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-260-768x141-1.png 768w, https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-260-768x141-1-300x55.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p><b>Workflow goal:<\/b><\/p>\n<p>To effortlessly apply a cross-selling strategy by displaying inline product recommendations at your homepage that are connected to the latest items purchased by the client. The goal is to make it easier for your customers to buy complementary products.<\/p>\n<p><b>Level:<\/b><\/p>\n<p>Beginner<\/p>\n<p><b>How it works:<\/b><\/p>\n<p>When a client browses your homepage, this workflow checks their history of orders. Then it retrieves the products from their latest shopping cart. Next, our recommendations engine is activated to display personalized web content to the client that includes items complementary to previously-purchased products.<\/p>\n<p><b>How to use this workflow on your Connectif account:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Log in to your Connectif account.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Go to Workflows (left sidebar).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Click on \u201cCreate new workflow\u201d.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Go to \u201cCreate using template\u201d.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Type the workflow\u2019s name on the search bar.<\/li>\n<\/ul>\n<h3>After-purchase add-ons:<\/h3>\n<p><a href=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-4-768x125-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-71615 size-full\" src=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-4-768x125-1.png\" alt=\"\" width=\"768\" height=\"125\" srcset=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-4-768x125-1.png 768w, https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-4-768x125-1-300x49.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p><b>Workflow goal:<\/b><\/p>\n<p>To reactivate dormant customers that haven\u2019t made a purchase for a while by sending them an email with complementary products.<\/p>\n<p><b>Level:<\/b><\/p>\n<p>Intermediate<\/p>\n<p><b>How it works:<\/b><\/p>\n<p>When a purchase is registered, the system schedules a 14-day wait in order to detect future orders. If the client doesn\u2019t buy again during that period, this workflow retrieves the latest items purchased by the client and complementary products (if applicable) are assigned. Then, an email with personalized recommendations is sent to the customer to encourage them to shop again.<\/p>\n<p><b>How to use this workflow on your Connectif account:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Log in to your Connectif account.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Go to Workflows (left sidebar).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Click on \u201cCreate new workflow\u201d.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Go to \u201cCreate using template\u201d.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Type the workflow\u2019s name on the search bar.<\/li>\n<\/ul>\n<h2>Final Thoughts<\/h2>\n<p>A well-designed and properly executed cross-selling strategy not only boosts revenue, but also optimizes costs, as it is much more convenient and profitable to encourage a single client to buy several items than getting the attention of multiple leads.<\/p>\n<p>Using cross-selling also makes building loyalty easier. The more products a customer buys on a specific e-shop, the tighter the bond becomes. In addition, the e-Commerce site will get to know their interests and preferences better, which will be very helpful to personalize future purchasing experiences.<\/p>\n<p>Having said that, hyper-personalization is key when it\u2019s time to cross-sell. If you want to maximize your connection between the client\u2019s needs and the complementary items you display, it is crucial to use the appropriate tracking technology to deepen customer research. The right digital footprint tracking tool will collect all the big data available and smartly apply it to your marketing strategy using machine learning features.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cross-selling is a proven effective strategy to increase repeat purchase rate and boost profitability on eCommerce sites. In addition, it helps improve the client\u2019s shopping experience. If you are interested in benefiting from it, in this post we\u2019ll go through a few cross-selling strategies that you can activate now using Connectif. We will also explain [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":66538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-66535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keep Your Clients Active Using These Two Cross-Selling Strategies - Connectif Marketing Automation<\/title>\n<meta name=\"description\" content=\"Cross-selling is a proven effective strategy to increase repeat purchase rate and boost profitability on eCommerce sites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/connectif.ai\/en\/blog\/keep-your-clients-active-using-these-two-cross-selling-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keep Your Clients Active Using These Two Cross-Selling Strategies - 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