{"id":66498,"date":"2022-09-26T00:00:00","date_gmt":"2022-09-26T00:00:00","guid":{"rendered":"https:\/\/connectif.ai\/blog\/7-effective-strategies-to-make-your-newsletters-more-profitable\/"},"modified":"2023-07-03T16:57:07","modified_gmt":"2023-07-03T16:57:07","slug":"7-effective-strategies-to-make-your-newsletters-more-profitable","status":"publish","type":"post","link":"https:\/\/connectif.ai\/en\/blog\/7-effective-strategies-to-make-your-newsletters-more-profitable\/","title":{"rendered":"7 Effective Strategies To Make Your Newsletters More Profitable"},"content":{"rendered":"<p>Making the most out of your contact list is key for business profitability. Today we will go through 7 different strategies to help you earn money through your newsletters. Our goal is to suggest some ideas for your deliveries, whether they\u2019re sporadic or weekly\/monthly. Try and test them when you want to recommend products, reactivate dormant customers, retrieve abandoned carts, promote your best sellers, etc.<\/p>\n<p>Don\u2019t forget that all these strategies can be put into action using the templates on your Connectif account. You can also design your own workflows! And, if you\u2019re not using Connectif for your marketing automation strategy, what are you waiting for? Request a demo <a href=\"https:\/\/connectif.ai\/en\/request-demo\/\"><b>here.<\/b><\/a><\/p>\n<h2>Segment before planning your deliveries<\/h2>\n<p><b>\u00a0<\/b>Sending emails to a contact list is a marketing action that is within everyone\u2019s reach. Having said that, maximizing your deliveries entails a little more than that. You\u2019ll need good judgment and a strategy. So first you\u2019ll usually have to segment your audience based on key parameters to make a difference.<\/p>\n<p>Aside from bulk campaigns, any other email marketing action will require a client analysis (profile and origin) so that you can group your customers based on similar characteristics. This will allow you to adjust your marketing strategy better and to improve your impact.<\/p>\n<p>In addition, keep in mind that you can opt for an advanced segmentation method as RFM in order to group your clients based on their recency, frequency and monetary value. RFM analysis is one of the most effective techniques to identify high-value customers in your client pool and to increase conversion rates. If you want to learn how to easily estimate your RFM score to improve your marketing and sales numbers, take a look at this other blog article: <a href=\"https:\/\/connectif.ai\/en\/what-are-rfm-scores-and-how-to-calculate-them\/\">What Are RFM Scores and How To Calculate Them<\/a>.<\/p>\n<p>If you are a Connectif client, there are more options at your disposal. Keep in mind that you can segment to the max in our platform using our Dynamic Plus Segment. This feature allows you to combine multiple segmentation criteria at once. Then you can choose the audience segment that meets the specific criteria you\u2019re looking for (e.g., female clients that completed their last purchase of X type of products 6 months ago).<\/p>\n<p>Once you\u2019ve decided how to segment your audience, choose the type of delivery and message you\u2019re going to use keeping the following goals in mind:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Recruitment<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Reactivation<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Building loyalty<\/li>\n<\/ul>\n<h2>7 strategies to boost your newsletter results<\/h2>\n<p><b>\u00a0<\/b>Here at Connectif, we regularly work with over 1,000 eCommerce sites from all over the world. This has allowed us to gather the expertise to identify the most successful strategies to turn newsletters into sources of income. We\u2019ve chosen 7 highly effective strategies that you can apply to your business right now.<\/p>\n<p>You can find them down below. These strategies are not mutually exclusive. In fact, you can run them all at once using automated workflows if that\u2019s what you want. Some of them are email campaigns with regular frequency while others are sporadic. Choose whatever works best for you depending on your site\u2019s features and needs!<\/p>\n<h3>1. RFM segmentation campaign<\/h3>\n<p><b>\u00a0<\/b><b>Goal:<\/b><\/p>\n<p><b>\u00a0<\/b>To maximize your RFM segmentation strategy by personalizing it depending on your clients\u2019 spot in the RFM ranking.<\/p>\n<p><b>How does it work?<\/b><\/p>\n<p><b>\u00a0<\/b>This workflow sends out an email with different strategies depending on the RFM segment the client is in. For instance, Champions and Loyal customers get an email with products with a higher price tag than the most expensive item they last purchased (upselling strategy). The customers from the next segment get complementary products (cross-selling strategy), while clients from the third tier get the top products of the month.<\/p>\n<p><a href=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-253-768x352-1.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-71622 size-full\" src=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-253-768x352-1.png\" alt=\"\" width=\"768\" height=\"352\" srcset=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-253-768x352-1.png 768w, https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-253-768x352-1-300x138.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<h3>2. Monthly retrieval of abandoned carts<\/h3>\n<p><b>Goal:<\/b><\/p>\n<p>To retrieve the shopping carts abandoned during the previous month on the first day of the next month.<\/p>\n<p>Many clients add products to their carts but leave the site without completing a purchase. By activating a monthly cart retrieval strategy, you\u2019ll be able to regain some of the purchases that weren\u2019t processed during the previous month and increase your income.<\/p>\n<p><b>How does it work?<\/b><\/p>\n<p>This automated workflow allows you to send a monthly abandoned cart email reminder by checking the last incomplete purchase left by the user during the previous month. Then it sends an email to the customer with the items they left in their cart, encouraging them to finish their purchase.<\/p>\n<p><a href=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-254-768x192-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-71626 size-full\" src=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-254-768x192-1.png\" alt=\"\" width=\"768\" height=\"192\" srcset=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-254-768x192-1.png 768w, https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-254-768x192-1-300x75.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<h3>3. Seasonal customer reactivation<\/h3>\n<p><b>\u00a0<\/b><b>Goal:<\/b><\/p>\n<p><b>\u00a0<\/b>To reactivate customers whose last purchase was completed in the first month of the previous year. E.g.: delivering a marketing message on the 1\/1\/2023 to those who made their last purchase in January 2022.<\/p>\n<p>If you motivate your seasonal clients (who haven\u2019t bought your products in almost a year) to make a new purchase with a coupon code during a specific season, there will be a higher chance that they buy again.<\/p>\n<p><b>How does it work?<\/b><\/p>\n<p><b>\u00a0<\/b>We suggest sending a reactivation email using an automated workflow that will go over the latest cart purchased by the user on a monthly basis. If the workflow identifies the customer as someone who hasn\u2019t bought anything in nearly a year, an email with the latest items they purchased will be sent, including similar products and a coupon code.<\/p>\n<p><a href=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-255-768x320-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-71630 size-full\" src=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-255-768x320-1.png\" alt=\"\" width=\"768\" height=\"320\" srcset=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-255-768x320-1.png 768w, https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-255-768x320-1-300x125.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<h3><b>4. Weekly recommendations campaign<\/b><\/h3>\n<p><b>Goal:<\/b><\/p>\n<p>To boost conversions and engagement through a weekly newsletter that includes personalized recommendations.<\/p>\n<p><b>How does it work?<\/b><\/p>\n<p>Scheduling a weekly automated email with recommended products is a very effective newsletter concept. These products will be linked to items recently seen by the user. You can learn how to activate this simple but successful strategy in the workflow below.<\/p>\n<p><a href=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-256-768x186-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-71634 size-full\" src=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-256-768x186-1.png\" alt=\"\" width=\"768\" height=\"186\" srcset=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-256-768x186-1.png 768w, https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-256-768x186-1-300x73.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<h3><b>5. Instant reactivation of dormant customers<br \/>\n<\/b><\/h3>\n<p><b>Goal:<\/b><\/p>\n<p>To send a personalized email to contacts who have been inactive and haven\u2019t completed a purchase for a while to restore their motivation to do so.<\/p>\n<p>Keep in mind that leaving a contact inactive for too long could lead to eventually losing it. That\u2019s why we recommend putting automated reactivation strategies into motion to impact customers who have seemingly lost interest in your products. There is a chance that they might come back when you offer them interesting personalized recommendations.<\/p>\n<p><b>How does it work?<\/b><\/p>\n<p>The workflow below showcases a strategic proposal based on delivering recommendations to newsletter contacts that have been inactive (haven\u2019t checked products on the site) for more than 90 days. The final goal is getting their attention back and encouraging them to shop again.<\/p>\n<p><a href=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-257.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Group 257\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-257.png\" sizes=\"(max-width: 699px) 100vw, 699px\" srcset=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-257.png 699w, https:\/\/connectif.ai\/wp-content\/uploads\/2023\/05\/Group-257-300x221.png 300w\" alt=\"\" width=\"699\" height=\"514\" \/> <\/a><\/p>\n<h3><b>6. Optimized email marketing campaign<\/b><\/h3>\n<p><b>\u00a0<\/b><b>Goal:<\/b><\/p>\n<p><b>\u00a0<\/b>To improve email deliverability by dividing the newsletter cycle into 4 stages. The goal is to impact the clients with a higher email opening rate first.<\/p>\n<p>Email is a key element to communicate with the users of your eCommerce site. If applied well, email marketing strategies can definitely boost sales and web traffic. Sending emails in batches depending on the opening rate will take you closer to these goals, as it improves deliverability.<\/p>\n<p><b>How does it work?<\/b><\/p>\n<p><b>\u00a0<\/b>This workflow allows you to put a batch delivery strategy into action by checking the segment a certain contact belongs to. If the contact belongs to one of the first segments below, an email is immediately sent. If that\u2019s not the case, the system waits 15 minutes before checking if the user belongs to the next segment. You can add the number of wait times, checks and deliveries you need depending on your segmentation strategy.<\/p>\n<p><a href=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-258-768x212-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71638 size-full\" src=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-258-768x212-1.png\" alt=\"\" width=\"768\" height=\"212\" srcset=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-258-768x212-1.png 768w, https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-258-768x212-1-300x83.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<h3><b>7. Monthly top products campaign<\/b><\/h3>\n<p><b>Goal:<\/b><\/p>\n<p>To get engagement and boost sales by scheduling a monthly email update that includes the site\u2019s best sellers and latest sale trends.<\/p>\n<p><b>How does it work?<\/b><\/p>\n<p>Our suggestion is opting for a best sellers automated campaign + latest trends to your subscribers using a workflow that sends an email to your contact list.<\/p>\n<p><a href=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-259-768x211-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-71642 size-full\" src=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-259-768x211-1.png\" alt=\"\" width=\"768\" height=\"211\" srcset=\"https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-259-768x211-1.png 768w, https:\/\/connectif.ai\/wp-content\/uploads\/2022\/09\/Group-259-768x211-1-300x82.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p>We hope that these 7 newsletter suggestions can help you make the most out of your core audiences and boost your site\u2019s results. If you have any questions or are interested in getting to know different workflows or exploring more ideas that can be easily attainable using Connectif, you can request your demo <a href=\"https:\/\/connectif.ai\/en\/request-demo\/\">here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making the most out of your contact list is key for business profitability. Today we will go through 7 different strategies to help you earn money through your newsletters. Our goal is to suggest some ideas for your deliveries, whether they\u2019re sporadic or weekly\/monthly. Try and test them when you want to recommend products, reactivate [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":66104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-66498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Effective Strategies To Make Your Newsletters More Profitable - Connectif Marketing Automation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/connectif.ai\/en\/blog\/7-effective-strategies-to-make-your-newsletters-more-profitable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Effective Strategies To Make Your Newsletters More Profitable - Connectif Marketing Automation\" \/>\n<meta property=\"og:description\" content=\"Making the most out of your contact list is key for business profitability. Today we will go through 7 different strategies to help you earn money through your newsletters. Our goal is to suggest some ideas for your deliveries, whether they\u2019re sporadic or weekly\/monthly. 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