{"id":66423,"date":"2022-05-24T00:00:00","date_gmt":"2022-05-23T23:00:00","guid":{"rendered":"https:\/\/connectif.ai\/blog\/10-tips-to-take-your-ecommerce-site-to-the-next-level-using-data-first-marketing\/"},"modified":"2023-07-03T16:36:32","modified_gmt":"2023-07-03T16:36:32","slug":"10-tips-to-take-your-ecommerce-site-to-the-next-level-using-data-first-marketing","status":"publish","type":"post","link":"https:\/\/connectif.ai\/en\/blog\/10-tips-to-take-your-ecommerce-site-to-the-next-level-using-data-first-marketing\/","title":{"rendered":"10 Tips To Take Your eCommerce Site To The Next Level Using Data-First Marketing"},"content":{"rendered":"

Data-First Marketing is a new commercial technique that focuses on smart data use to create a tangible competitive advantage in any sector. If you\u2019re not applying it to your eCommerce site, you should hurry before your competitors make their next move. It\u2019s the perfect moment to implement it! In this post we will cover how you can start to adopt it today in 10 simple steps.<\/p>\n

What Does \u201cData First\u201d Mean?<\/h2>\n

Data First is a new marketing strategy based on the power of data. It completely focuses on smart data use in order to make informed business decisions that have a positive impact on profitability and financial outcomes. A Data-First strategy creates a tangible competitive advantage in any eCommerce sector.<\/p>\n

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Why was this concept born?<\/h3>\n

In recent years, CMOs and marketing teams have gone through a radical transformation in most companies. The integration of big data into the customer journey has made CMOs uncomfortable, as marketing specialists specialized in metrics have been forced to incorporate technical knowledge into their positions in order to keep them.<\/p>\n

During the last few years, the independent market researcher Forrester has been discussing the role that CMOs will play in the future. <\/a>And, at the same time, big companies have had to rethink the CMO\u2019s role. Some of them have removed the role altogether. Others have assigned its functions to several positions or have incorporated it into other business areas.<\/p>\n

There is a way to adapt to this new reality in order to keep the position of CMO alive and increase its value:<\/p>\n

CMOs and marketing teams need to provide stakeholders with data that proves that marketing actions create revenue. And that\u2019s where the Data-First approach comes into play.<\/b><\/p>\n

As marketers, we must make informed strategic decisions. Intuition is fallible. William Edwards Deming said it best: \u201cWithout data, you are just another person with an opinion\u201d.<\/p>\n

10 tips to elevate your eCommerce platform using a Data-First approach<\/h2>\n

Despite all the challenges that a Data-First approach poses, benefits are huge and the effort is worth it. However, it\u2019s important to know where to start and how to proceed when implementing it.<\/p>\n

Data is an abundant resource nowadays, so first you should ask yourself a few essential questions:<\/p>\n